Our Data Protection Policy

Privacy Policy
Roder UK Ltd is committed to safeguarding your privacy. The following privacy policy details how your personal information will be collected and treated when communicating with us.
Data Collection
Roder UK Ltd collects customer information in several ways.
Data returned to Roder UK Ltd from direct mail activity will be collected and entered into Roder UK Ltd customer database.
Data from communications with Roder UK Ltd by letter, fax, telephone or email may be used to update or create new records within the Roder UK Ltd customer database.
Data from web site registrations will be collected and entered into the Roder UK Ltd customer database.
The Roder UK Ltd web site does not at this moment use cookies. Future developments on the web site may require the use of cookies.
If in future cookies are used on the web site they will not be used to track the navigational habits of visitors.
Data Use
Data held within the Roder UK Ltd customer database may, from time to time, be used to communicate information regarding products, promotions and about Roder UK Ltd.
Only Roder UK Ltd (or agents working on behalf of Roder UK Ltd and under confidentiality agreements) will communicate this information using email, fax, direct mail or telephone.
Roder UK Ltd never sells, rents, or gives away information that personally identifies customers to third parties except where agents working on behalf of Roder UK Ltd and under confidentiality agreement require provision of such information as essential part of the service requirement.
In addition, Roder UK Ltd may disclose user information when we believe in good faith that the law requires it.
Roder UK Ltd also does research on our customer demographics, interests, and purchasing based on the information provided to us through web registration, purchasing activity and other promotional activity. From data surveys and our computer files we use software analysis tools to better understand and serve our users
Roder UK Ltd is registered under the United Kingdom Data Protection Act 1984.
Data Access
Only Roder UK Ltd employees (or agents working on behalf of Roder UK Ltd and under confidentiality agreements) will have access to stored customer information. Access to all customer data is limited to a small number of individuals who hold responsibility for maintenance and security of the data.
Any telephone enquiries from customers or other individuals regarding data held in Roder UK Ltd customer databases will be vetted to ensure as far as possible that the enquirer has a legitimate reason for requesting data before data will be disclosed.
Data Security
Data held in Roder UK Ltd customer database are password protected and back-up copies made to ensure data accuracy and relevance. Any data supplied in a paper or electronic format to Roder UK Ltd employees (or agents working on behalf of Roder UK Ltd and under confidentiality agreements) will require a confirmation from the employee or agent that the data has been disposed of securely after the requirement for the data has been fulfilled
Removal of Data
The Roder UK Ltd customer databases are used, from time to time, to distribute catalogues, promotional material and customer service messages. In each of these communications we will endeavour to include a feedback mechanism that will allow correction, addition, amendment of data or the suppression of data for use in any future activities. Roder UK Ltd will retain records only for as long as necessary to fulfill the purpose for which the information was collected or as required by law.

If you have any questions regarding our Data Protection Policy please use our contact us form.